PPC Advertisement Guide For Beginner’s

Pay Per Click (PPC) advertising is on of the most popular and effective advertising strategies in digital marketing. This is the advertising model where advertiser pay fixed amount for every click. new business E-commerce site or others who want quick result PPC advertising is the good solution for them. in this article we will explain ins and outs of PPC advertising and discuss how to use it successfully.

What is PPC advertisement?

Pay Per Click advertisement is the strategies of digital marketing where advertiser pay specific amount for every click. It’s use in Search Engine Marketing (SEM) and others platform. Typically its run through Google ads Bing ads and social media platform.

How PPC advertisement work?

PPC advertisement basically works on auction base advertising system where advertiser bid for different keywords. Google and others advertising platform determine which ad will be display for particular keywords. There are few key components for it.

• Keyword Research :  Choosing right keyword is the main key of success for Pay Per Click (PPC) advertising method.
• Biding System : Advertisers bid for particular keywords and advertisement will be displayed for perfect most keyword.
• Quality Score : Platform like Google ads so and rank advertisement based on Ad Relevance, CTR (Click-Through-Rate) and Landing Page.

Types of PPC ads

There are different type of PPC ads, some of the main ones are

• Search Ads : Display ads on Google and Bing search result.
• Display Ads : Banner and visual content a displayed on website.
• Social Media Ads : Advertisement on Facebook Instagram, LinkedIn.
• Video Ads : Display ads like platform YouTube.
• Remarketing Ads : The visitors who visited your website previously re-targeting them is called remarketing ads.

Benefits of PPC advertisement

• Fastest result :  PPC advertisement give fastest result then SEO.
• Targeted audience : Display advertisement based on specific location, device and user interest.
• Budget control : Advertiser can set your budget and control spending money.
• Data analysis :  Google ads and others platform provide detailed data. So, advertiser can analysis data and run their campaign based on these data.

How to setup advertisement?

1. Keyword research

Choosing right keyword is the most important thing for PPC advertisement. To do this process you can use some popular tools like Google keyword planner and Ubersuggest.

2. Process of writing advertising content

Write advertisement content in short, attractive and effective for customers. Your display ads must be attract customers.

3. Landing page optimization

To make your PPC campaign successful attractive landing page is the best way.

4. Setup Bid

When you setup bids on Google ads you need to choose some best option for you Manual CPC, Enhanced CPC & Maximize clicks from these.

5. Campaign monitoring and optimization

It is very important to analysis PPC campaign after running. Optimize your landing page by analysing CPC CTR & Quality score.

PPC advertisement is the most powerful tool for Digital Marketing. Sometime it will be complicated for beginners but choosing the right strategy it will be beneficial in the future. If you want to increase visitor for your business or website then PPC marketing will be awesome and effective for you. Good planning, budget controlling and regular optimization can give you most benefits.