
Free Email Marketing Easy to Engage Your Customers
E-mail Marketing is one of the most important part of digital marketing. Whether your business is big or small, digital marketing is the best way to communicate with customers directly. in this article we will discuss some steps that you can follow to increase your skill on digital marketing and attract your customers.
What is email marketing and why it’s important?
email marketing is a direct strategy where business send relevant email to their customer. Using email marketing you can attract your new customer and make a stronger Bond relationship with old customer and increase your sales.
Some main benefits of email marketing
Cost-effective communication : Email marketing is a very cost effective way for any business.
Personalization : Through email marketing you can target individual customers.
Return on Investment (ROI) : In email marketing return on investment is very high.
Follow these steps to start email marketing
1. Create email marketing list
To start email marketing first step is create email list. This is the most important task for your business.
- create email subscription form which is easily accessible from your social media and website.
- Give free eBook, discount coupon or exclusive content offer to your customer.
2. Choose one email marketing tool
To manage and promote your email you need to choose one email marketing platform. I’m suggesting some popular tools below.
Mailchimp : Good for beginners (Limited).
ConvertKit : Good for blogger and creators.
HubSpot : Powerful tool with advance features.
3. Create attractive content
The main fact of email marketing is engaging and relevant content.
Subject line : It will be short, clean & catchy.
Example : “Get 50% Off Today”
Body Content : Message will be easy informative and solve customers problem.
Call to Action (CTA) : Encourage customers to doing specific task. for example: “Shop Now” or “Learn More”.
4. Use email segmentation
Devide your email to different customers group.
- Divide your customers by their location is an interest.
- Segmented email message ensure that your message is relevant and personalised for each customers.
5. Choose right time for sending email
It is very important to choose right time for sending emails.
- Generally between 9:00 a.m. to 11 a.m. and 7:00 p.m. to 9:00 p.m. is the most effective time for sending emails.
- Use tracking tool to understand which time is the best & suitable for your customers.
How to measure your success on email marketing
To measure your promotion success rate you can use some matric.
- Open Rate : How many user opening your email.
- Click Through Rate (CTR) : Track how many user clicking on email link.
- Conversion Rate : How many user purchasing through your email.
Some important tips for email marketing
- Make your email mobile friendly because most of the user open your email from mobile device.
- To avoid going your email on spam use professional template.
- Regularly test and improve your design and content of your email. it’s very important.
email marketing is the powerful tool that can help you to get significant benefits with Flight strategy and planning for your business. By following the above steps you can better connect with your customers and increase the growth of your business.
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